Design Museum shop © Richard Heald

Ask the Expert: museum retailing

Rebecca Atkinson, 03.12.2013
Put your retail questions to Jill Fenwick from the Association for Cultural Enterprises
What are the key principles for running a successful museum shop? How can museums tap into online sales? What are the secrets to commissioning retail products?

Whatever your question, you can put it to an expert in Museum Practice’s new monthly feature Ask the Expert.

For the January edition, Jill Fenwick, managing director of the Association for Cultural Enterprises, will be answering your questions on museum retailing.

Email your questions to or share them in the comment box below by 20 December.

The questions and answers will be published in MP on 15 January.