Hornby sponsored the National Railway Museum's Mallard exhibition

Sponsorship and museums

Rebecca Atkinson, 16.11.2015
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Sponsorship is common in TV dramas, sports stadiums and music festivals, but has not yet rocked the world of museums and galleries.

Even at the big institutions, the money earned from sponsorship is a relatively small percentage of total income.

But museum directors and trustees are increasingly looking to the world of commerce to make up for falling public funding.

The latest Museum Practice looks at the different ways museums are working with corporate partners, from straightforward sponsorship deals to arrangements that offer a myriad of mutual benefits.

The articles include case studies that demonstrate what sponsorship can achieve in non-national museums outside London.

And following the revised Code of Ethics being accepted at the Museums Association’s AGM, Museum Practice also takes a look at the ethical side of sponsorship.


Museum Practice on sponsorship