Museums at Night visitors in Newcastle

Call for case studies: millennials

Rebecca Atkinson, 16.11.2015
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The January edition of Museum Practice will look at “millennials” – young adults in their 20s and early 30s.

The articles will look at who this audience group is and why museums might want them as visitors, volunteers and supporters. The edition will also explore the different ways that museums across the UK are attracting millennials through marketing campaigns, and exhibitions and events programmes.

Museums are invited to submit their own case studies on working with millennials.

Case studies should be about 300 words long and accompanied by photographs.

For tips and advice, read this guide to writing a Museum Practice case study.

Please email your case studies by 4 January to