Tourism in Yorkshire jumped by 19% in the third quarter of 2014 when the region hosted the Tour de France Grand Départ.  Picture by Alex Whitehead/SWpix.com (05/07/2014). Team Sky's Chris Froome leads out the peleton past Harewood House to start the 2014 Tour de France.

How can museums benefit from the tourism boom?

Rebecca Atkinson, 16.03.2015
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The latest Office for National Statistics’ (ONS) figures confirm a record year in 2014 for tourism, with the number of inbound visits reaching a record 34.8 million and overseas spend of £21.7bn.

Last year, VisitBritain chairman Chris Rodrigues predicted that inbound tourism would continue to grow at more than 6% per annum for the rest of this decade. His so far spot-on prediction means that museums and galleries should be preparing for more international visitors as well as catering for the domestic market.

The latest edition of Museum Practice gives an overview of tourism in the UK, looking at trends that are starting to emerge as well as national and regional policies to promote cultural attractions.

The articles also look at how museums can tap into the tourist trail, through marketing and collaboration with a range of partners.

The power of the travel website TripAdvisor is explored, with practical tips on how to make the most of positive reviews and deal with negative feedback.

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Museum Practice on tourism 

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