Ticket sales at the Wales Millennium Centre

Museum Practice: making more of ticket sales

Rebecca Atkinson, 15.07.2011
MP on ticketing systems, audience research and new technologies
Whether museums only charge for temporary exhibitions and events, or for all entry, tickets sales are an opportunity to understand audiences better and increase repeat visits.

The latest issue of Museum Practice explores how museums can use information from ticket sales for audience research, marketing and advocacy. It also looks at new trends, such as biometric verification and paperless tickets.

There are case studies on Gift Aid, from Chatham Historic Dockyard, and the use of Smartickets at the British Music Experience.

Click here to read Museum Practice