Detail of the zebra tote reward for the Horniman’s crowdfunding campaign

How to run a successful crowdfunding campaign

Rebecca Atkinson, 15.05.2015
Latest MP now online
In an age when museums are plagued with funding cuts and grappling with the opportunities presented by digital technology, it’s little wonder that crowdfunding has become such a hot issue.

Although it has been around since 2006, crowdfunding started to make serious waves in the museum sector a few years ago, and is today starting to form part of some organisations’ fundraising portfolios.

The latest edition of Museum Practice looks at how to run a successful crowdfunding campaign, from developing the right project and rewards to communicating these effectively.
As well as case studies and practical advice, the articles look at how crowdfunding can help museums reach new audiences.


Museum Practice on crowdfunding