Basildon Park in Berkshire. Credit: National Trust Rob Stothard

How museums can create successful membership schemes

Rebecca Atkinson, 15.05.2015
Latest Museum Practice now online
In recent years, museums that have lost government funding have turned to membership schemes as a way to replace lost revenue.

As well as income generation, membership schemes enable institutions to get to know visitors, audience and communities, while encouraging repeat visits and extra spending in the shop or cafe.

In the latest edition of Museum Practice, Julie Nightingale looks at the value membership schemes can offer museums of all shapes and sizes, and shares practical advice on how to develop the right benefits at the right price.

She also looks at the importance of marketing schemes to bring in new members – and how to keep existing members happy.

Links

Museum Practice on membership schemes


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