The Southbank Centre shop

Retail seminar bookings now open

Rebecca Atkinson, 04.07.2012
Speakers confirmed for one-day seminar
Bookings are now open for the Museum Practice seminar on raising income through retail.

Members of the Museums Association and the Association for Cultural Enterprises are eligable to receive a discount.

The event, which takes place on 24 September at the British Museum in London, will examine how museums of all sizes can make a profit through their retail operations and keep customers coming back.

Delegates will hear presentations from some of the top names in the museum retail sector, including Shirley Jackson, commercial director at English Heritage, Saskia Boersma, brand development manager at Transport for London and Roderick Buchanan, director of buying and retail at the British Museum Company.

There will also be presentations from Ian Herdman, a visual merchandising and design consultant, and Camay Chapman-Cameron, managing director of Fitzwilliam Museum Enterprises.

Delegates will learn how to strike the right balance between culture and commerce, how to develop their museum’s brand through retail products and the art of increasing sales and margins through simple but effective visual merchandising techniques.

There will also be presentations and discussion on developing profitable licensing lines, commissioning and buying products using audience profile and the pros and cons of e-commerce.

The programme for the day is designed for managers, curators and staff with commercial interest or responsibility, as well as anyone working in retailing and marketing or development managers looking for fresh ideas for raising additional income.

The MP seminar programme consists of four one-day conferences throughout 2012-13. The first seminar looked at writing effective text and took place on 18 June.

Click here to download more information and to download a booking form