Digital Basics Boot Camp

Museums Association

Organiser:Museums Association
Venue:Science and Industry Museum
Liverpool Road
M3 4FP
Event cost:£55-£195

Is your museum in shape for the networked digital world?

Do your technological skills need a workout or are you looking to flex some digital muscle?


  • Digital marketing: Approaches to digital marketing that will allow you to make best use of your institution’s mailing lists and contacts
  • Practical social media: Thinking strategically about social media activity, including effective tools and approaches, and useful case studies
  • Effective content: Identify content in your organisation, writing for the web, and planning and commissioning for the best results
  • Measuring success: Using Google Analytics, surveys and user testing to work out who is using your website, how they are using it, and how you can respond
  • Digital surgery: Do you have specific questions about working online? Delegates may submit questions, and a selection will be answered by the day’s speakers


Sector digital heavyweights lead masterclasses, share best practice advice and offer tailored support throughout the day.


This event is for any museum professional who wants to polish their digital skills, find out what to spend their time and money on, and gain the confidence to pursue their own digital projects back at their museum.


Speakers include:


Jane Audas, Digital Producer
Jane Audas is a digital producer specialising in creating and building digital content for the cultural sector. She has worked on a range of projects for institutions including the Natural History Museum, Science Museum, Victoria & Albert Museum, National Maritime Museum, Channel 4, Nottingham Castle Trust, Imperial War Museum and Wellcome Trust. She is also a writer and curator, focusing on design and craft.


Mike Ellis, Thirty8 Digital
Mike Ellis was the head of web for the National Museum of Science & Industry for seven years, and worked with government agencies, the higher education sector and museums during a four year stint with not-for-profit IT company Eduserv. He is an associate tutor on the University of Leicester’s Digital Heritage MA and co-runs agency Thirty8 Digital.


Chris Unitt, Founder, One Further
Chris Unitt is the founder of One Further and specialises in digital analytics and user research. He works with cultural organisations that want to gain a better understanding of their online audiences and how best to serve them. Current clients include the Victoria & Albert Museum, Royal Academy of Arts, and Royal Museums Greenwich.


Adam Koszary, Museum of English Rural Life and Reading Museum
Adam works across the Museum of English Rural Life and Reading Museum delivering a programme of digital literacy, content and digital marketing strategies, exploring new digital technologies and keeping the museums audience-focused. He's most famous for making a large sheep and a chicken in trousers go viral, but his true love remains the English farm wagon.


The day runs from 1045 to 1700, with registration from 0945.



Museums Association members
Individual, Corporate or Institutional member - £125      
Individual member: prospective AMA member - £95
Individual member: student, retired, volunteer or unwaged - £55
Non-members - £195

Book online

Click here for a full progarmme of the day

Follow this event on Twitter: #MADigitalBootCamp

Contact:Lorraine O'Leary
42 Clerkenwell Close
United Kingdom

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