Digital Futures: Embracing New Strategies - Museums Association

Digital Futures: Embracing New Strategies

29 April 2021, 1100-1600
Online, Zoom

The Covid pandemic has changed our understanding of digital engagement and forced museums to think more creatively about how to reach and connect with different audiences. This has resulted in powerful work, from e-learning initiatives and digital exhibitions to viral social media strategies. But impact evaluation, digital literacy and digital exclusion remain pressing concerns.

During this webinar, you will hear from a wide range of expert speakers and discover how they have experimented with digital engagement during the pandemic.

As well as practical case studies and opportunities to ask questions and discuss some of the issues affecting your museum, the programme will address online abuse, acting ethically and digital poverty. There will also be a panel discussion examining what we have learnt from the pandemic – and looking ahead to where innovation and opportunity may lie.

Speakers

Dafydd James, Head of Digital Media, Amgueddfa Cymru – National Museum Wales

Linda Spurdle, Digital Development Manager, Birmingham Museums Trust

Katie Moffat, Head of Digital, Audience Agency

Pete Austin, Assistant Director Communications and Marketing, Imperial War Museums

Anjana Khatwa, Wessex Museums Engagement Lead

Sarah Younas, Digital Producer, Tyne & Wear Archives & Museums

Steven Franklin, Digital Engagement Officer, Egham Museum

Simon Stephens, Head of Publications and Events, Museums Association (Chair)

Tamsin Russell, Workforce Development Officer, Museums Association

A full programme will be available in due course.

Programme

1100-1110
Networking

An opportunity to network with fellow delegates.

1110-1120
Chair introduction

Simon Stephens, Head of Publications and Events, Museums Association

Simon Stephens
Head of Publications and Events, Museums Association
@SimonAStephens
1120-1125
Product launch

Companies showcase their latest products for the sector

1125-1240
New practice

A selection of short case studies addressing different aspect of digital engagement. These will be followed by a panel discussion, giving you the opportunity to ask your questions.

Must-See Stories

Sarah Younas, Digital Producer, Tyne & Wear Archives & Museums, explains how taking a publishing house approach is helping the museum expand its network and connect with new audiences

More case studies will be confirmed in due course

1240-1245
Product launch

Companies showcase their latest products for the sector

1245-1330
Lunch

45 minute lunch break

1330-1335
Welcome back

The start of the afternoon sessions

1335-1340
Product launch

Companies showcase their latest products for the sector

1340-1440
But what about…

You will hear a series of presentations of key issues affecting the sector. There will then be time for questions and discussion.

Acting ethically online

Pete Austin, Assistant Director Communications and Marketing, Imperial War Museums, shares the thinking and challenges behind its involvement in the month-long boycott of Facebook last July

Dealing with online abuse

Tamsin Russell, Workforce Development Officer, Museums Association, discusses the Museums Association’s recent work into online bullying and looks at how museums and individuals can respond

Digital divide

Anjana Khatwa, Wessex Museums Engagement Lead, on how Covid and highlighted the digital divide

Followed by a Q&A with Pete Austin, Tamsin Russell and Anjana Khatwa

Tamsin Russell
Workforce Development Officer, Museums Association
@TamsinRussell
1440 – 1445
Product launch

Companies showcase their latest products for the sector

1445-1455
Comfort Break

10 minute comfort break

1455-1555
Panel discussion: Beyond Covid

What have museums learnt during the pandemic about how audiences engage with digital content? What elements will we take forward – and what does the future hold in a post-Covid world?

Leaders in digital technology will discuss some of the key issues raised by Covid, before taking your questions.

With:

Dafydd James, Head of Digital Media, Amgueddfa Cymru – National Museum Wales

Linda Spurdle, Digital Development Manager, Birmingham Museums Trust

Katie Moffat, Head of Digital, Audience Agency

Steven Franklin, Digital Engagement Officer, Egham Museum

1555-1600
Chair summary and close

A round up of the topics covered today

Event fees

Concessionary Member – £30
Member (Essential, Full, Institutional and Commercial members) – £40
Non-member – £60

Not a member? Join today and pay a discounted price for this event as well as receiving lots of other great benefits.

Inclusive event places

The Benevolent Fund will provide 10 free places to this event to individual members who face barriers due to ethnicity, disability, socio-economic background, and gender identity or sexual orientation (LGBTQ).

These free places are part of our wider work towards creating a more inclusive sector. We will also support any accessibility requests such as provision of British Sign Language (BSL), audio description or closed captioning. The deadline to apply for an inclusive place is 12 noon on 15 April.

Important booking information

Please sign in and check the email address on your profile before booking. If you have been furloughed and do not have access to a work email address, you will not receive your confirmation or joining instructions emails. 

If you create a new record with a different email address your membership will not be recognised and you will be charged the incorrect fee. You can check and change your email address before booking.

Event details

Date 29 April 2021
Time 1100-1600
Location Online
Zoom

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