Conference 2021: Brave New World - Museums Association

Conference 2021: Brave New World

8-10 November 2021, 0800-1800
ACC Liverpool and online
How can museums change lives in a post-pandemic world and help society respond to the many challenges it faces?

In the past year museums proved that they can be responsive, creative and resourceful. We look at how we can build on what we have learned to emerge stronger and more relevant.

We explore how can we work effectively with communities hit hard by economic hardship and social upheaval during the pandemic. We discuss what we can do to improve people’s health and wellbeing, and give them hope and confidence in the future.

We examine the role we can play in tackling the urgent issues of our day, including the climate crisis, racism and discrimination.

We discuss how we can galvanise our collections and the expertise and passion of those who work with and for museums to engage audiences in new and exciting ways, including the transformational impact of digital technology.

This event provides the inspiration, ideas and vision we need to not only survive, but to thrive in the future. Read about some of the conference highlights here.

The programme is packed with inspirational speakers from across the globe, practical advice for museums of all types and sizes to use in your work, and tours and networking events to give you contacts and the context of colleagues’ work.

In Liverpool you can expect three days of interactive and topical content, networking opportunities, social events, physical tours and practice sessions. If you can’t attend in person, joining online for some or all of the event gives you the opportunity to access the same great content at your own convenience.

For all our attendees the live-streamed programme will be available on demand so people can watch sessions that they miss at a later date.

Conference fees 2021

At ACC Liverpool*
Student, Retired, Volunteer and Unwaged Members
Individual, Institutional and Commercial Members
Non members
Online only
Student, Retired, Volunteer and Unwaged Members
Individual, Institutional and Commercial Members
Non members
All staff at Institutional and Commercial Members

For information on how to apply for funding to support your conference attendance, see our grants and financial support guidance.

*Please note to keep costs down the attendance fee for Liverpool will not include refreshments and catering, but delegates will be able to bring or purchase their own on site.

In the event that the physical aspect of the Conference is cancelled due to Covid, we will move to an online-only event. Relevant delegates will be transferred and the difference in cost refunded.

If you cancel due to having Covid or having to self-isolate: Full refunds can only be made if the MA is notified two months before the conference. If you have a ticket for ACC Liverpool and cancel after this time, we will offer you a 50% refund and transfer you to the online event.

All-staff booking

If your organisation is an Institutional or Commercial Member, you can book online-only access for all your members of staff for a one-off fee of £600.

Conference programme

We’re delighted to announce that the programme for conference is now available to browse, as is our highlight on keynote speakers.

Conference tours

Explore our exciting programme of museum and cultural tours, which will be available to all our in-person attendees in Liverpool.


The conference is being run both on location in Liverpool and online-only, with our delegate fees significantly reduced to be as inclusive as possible.

We will ensure the event is accessible as possible, including closed caption and audio description for all key sessions.

Inclusive places

Our Benevolent Fund provides 20 in-person and 30 digital free places to individual members who face barriers due to ethnicity, disability, socio-economic background, and gender identity or sexual orientation (LGBTQ).

These free places are part of our wider work towards creating a more inclusive sector. We will also support any accessibility requests such as provision of British Sign Language (BSL), audio description or closed captioning. The deadline to apply for an inclusive place is 12 noon on 24 September.


We’re looking for volunteers to help us at conference this year in exchange for a free place at the event.

Commercial supporters at Conference

Does your business work with museums? Take part in the event with sponsorship, including speaking slots, table tops and branding.

Social media

Follow this event online at #Museums2021.

Event details

Date 8-10 November 2021
Time 0800-1800
Location ACC Liverpool and online
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