MP workshop programme

Free entry on first-come, first-served basis
MP workshops will take place in the exhibition space of the Museums Association Annual Conference and Exhibition at Birmingham ICC on 5 and 6 November 2015.

Entrance to the exhibition is free.

Entry to MP workshops is on a first-come, first-served basis, so visitors and delegates are advised to arrive in good time to avoid disappointment.

Thursday 5 November

Room 1: Turning collections data into engaging digital experiences

This workshop introduces a community project that uses new technology to visualise how Birmingham fits into the history of everything. The speakers show the importance of consistent data capture and offer tips on sustainable content creation.


Ben Sullivan, General Manager Europe and the Middle East, Axiell

Linda Spurdle, Digital Development Manager,  Birmingham Museums

Room 2: The economics of touring exhibitions: Models for practice

Following research undertaken by the Touring Exhibitions Group (TEG) into UK touring practice today, this workshop invites participants to consider the partnership and economic models for touring that would work for them.


Charlotte Dew, Researcher, Touring Exhibitions Group

Alice Lobb, Exhibitions Manager, Barbican

Room 1: Creating tours that connect with visitors during and after the visit

This interactive workshop presents an opportunity for delegates to work together to create visitor tours that provide a legacy to the museum experience.


Frits Polman, Owner, GuideID

Room 2: Maximising front-of-house income generation

This workshop draws on recent case studies and benchmarks to identify a range of front-of-house related income streams, some of which are overlooked, and suggests how their potential can be achieved.


Bryn Jones, Director, Bryn Jones Associates

Graham Stratfold, Head of Visitor Services, Museum of London Group

Room 1: Displaying sensitive stories and objects

The National Army Museum shares how it worked with different cultural groups and stakeholders to reflect different perspectives on sensitive subjects in its new galleries, and to develop a meaningful legacy through its public programme.


Robert Fleming, Information and Community Outreach Curator, National Army Museum

Jasdeep Singh, Indian Army Curator, National Army Museum.

Room 2: One roaming turtle: Approaches to interpretation at collection storage sites

Collection sites can be used for much more than just storage, as Birmingham Museums explains in this practical workshop examining its approach to interpretation and running events.


Marie Fowler, Collections Team Leader, Birmingham Museums Trust

Emily Gough, Collections Support Officer, Birmingham Museums Trust

Room 1: Non-traditional learning: Engaging with people with dementia and their carers

Using active participation and lessons from the Portals to the World course, this workshop shows museums how they can tailor existing educational resources and activities to engage with people with dementia.


Joanna Holland, Outreach and Access Officer, Fitzwilliam Museum

Edye Hoffmann, Director and Founder, dementiaCOMPASS

Room 2: How to run a successful crowdfunding campaign

Using 18 months of learning from the Art Fund's Art Happens crowdfunding platform and a recent case study, this workshop provides delegates with the tools to generate income and engage with audiences using crowdfunding.


Kerstin Glasow, Senior Marketing Manager, Art Fund

Miranda Rowlands, SHARED Enterprise Project Officer, Norfolk Museums Service

Room 1: iBeacon-based interpretation for historic buildings

Using an interactive mobile tour of Leicester Castle as a case study, this examines how iBeacon-based interpretation affects the visitor experience and offers advice on using this technology in practice.


Giasemi Vavoula, Lecturer, University of Leicester’s School of Museum Studies

Sally Coleman, Heritage Manager, Leicester Arts and Museums Service

Room 2: Delivering memorable projects with community groups

This workshop shares the outcomes of two projects undertaken by Herefordshire County Council where members of the community were given key roles in undertaking research and developing resources.


Philip Songhurst, Project Manager, Imagemakers Design & Consulting

Rachel Lambert, Heritage and Volunteering Coordinator, Herefordshire County Council

Room 1: Google Analytics demystified

This practical session provides tips on using Google Analytics more effectively, from setting goals and using campaign tagging to provide insight into digital marketing, to the most common mistakes museums make – and why those figures might not mean what you think they mean.


Katie Moffat, Head of Digital, Audience Agency

Daniel Bylo, Marketing Officer, the University of Manchester

Room 2: Using tablets to support schools’ museum visits

Limited budgets don’t have to be a barrier to developing innovative digital learning opportunities. This workshop discusses how tablets and off-the-shelf apps can support museum learning – and how museums can support teachers’ use of digital technologies.


Helen Ward, Deputy Head of Education,  Ashmolean Museum of Art and Archaeology

Adrian Brooks, Retired Art Education Officer, Oxford University Museums

Room 1: Using LED lighting to enhance creative control

Lighting designer Raffael Pollak and Prolight Direct discuss how the latest LED technology can be used in museums and galleries to create enhanced visitor experiences.


Ossie Jung, Director, Prolight Direct

Raffael Pollak, Lighting Designer, Dedo Weigert Film

Room 2: Developing self-help museum support networks

Using the example of recently established networks of industrial heritage sites, this workshop looks at how other museums can work together to enable peer learning and facilitate opportunities for collaborative training, funding and marketing.


Ian Bapty, Industrial Heritage Support Officer, Ironbridge Gorge Museum Trust

Room 1: A clearer view: tackling showcase glass hazing

Glass hazing on museum showcases is a huge, not to mention expensive, problem for museums and galleries worldwide. This practical workshop will examine our understanding of the causes of glass hazing, and explore what can be done to combat the problem with the launch of a new product RENEWvitrine.


Alistair Williams, Operations Director, ClickNetherfield

Room 2: Creating stimulating audience experiences in historic settings

This workshop includes practical tips on how to create atmosphere for visitors, covering everything from lighting technology to the width of floorboards. 


Mark Hammond, Partner and Head of Cultural Sector,Purcell

Rhiannon Goddard, Palace Programme Sponsor, Historic Royal Palaces

Friday 6 November

Room 1: How to train your CMS system: Migrating data and implementing a new CMS at Birmingham Museums Trust

This workshop offers an honest look at the challenges of migrating data to a new CMS system  – and how they can be overcome. Includes advice on the planning process and the work required after the initial migration is complete.


Lucy Blakeman, Documentation Registrar, Birmingham Museums Trust

Misaho Washizu, Collections Support Officer, Birmingham Museums Trust

Room 2: So, you want to work in museums…

Whether you are just starting a career in museums or want to move up the ladder, the Museums Association’s professional development team helps you to identify what you could do differently to progress.


Charlotte Holmes, Museum Development Officer, Museums Association

Jess Turtle, Project Coordinator, Museums Association

Room 1: Evaluation doesn’t have to be boring: Creative approaches to understanding audiences

This workshop looks at how the Wellcome Collection is experimenting with a range of creative, participatory and cheap techniques that enhance rather than detract from the visitor experience – and what they have revealed about visitors’ attitudes and behaviour.


Maurice Davies, Senior Research Fellow, King’s College London

Clare Curtis, Visitor Experience Duty Manager, Wellcome Collection

Room 2: Get fit for major grant fundraising

With competition for heritage funding at an all-time high, this workshop examines how museums can make themselves as attractive as possible to funders and avoid the pitfalls of major project planning. The workshop also offers a Q&A session and a chance to book a one-on-one consultation.


Sarah Dowd, Director, Tricolor

Helen Martinez, Museum Service Manager, Erewash Museums Association

Room 1: Future Proof Museums: New ways of thinking about resilience

The Arts Marketing Association shares insights and learning outcomes from its Future Proof Museums programme, which is helping museums become more resilient, adaptable and relevant.


Andrew McIntyre, Director, Morris Hargreaves McIntyre and a trainer on Future Proof Museums

Joanne Bartholomew, Chief Executive, Thackray Medical Museum

Room 2: An international perspective on developing exhibitions

What can we learn from familiar processes when they take place in a different context? This workshop is an opportunity to see how an audience research project was used to create an interactive exhibition in Malawi.


Ruth McKew,  Director, Headland Design

Tamara Chipasula, Senior Research Administrator, Malawi Liverpool Wellcome Trust (via a pre-recorded video)

Room 1: Creating virtual reality experiences in museums

A practical look at how virtual reality can be used in a museum’s learning programme to enhance the visitor experience and engage a wider audience.


Iwan Peverett, Heritage Consultant, Soluis

Juno Rae, Education Manager: Samsung Digital Learning Programme, British Museum

Room 2: Transvengers: Exploring sexology and society with young trans people

Two partners in a recent co-production project with young trans people will share their reflections on creating safe spaces to discuss sensitive issues and the challenges and strengths of partnership working.


Eleanor Lanyon, Youth and Community Engagement Officer,  Wellcome Collection

Jay Steward, Co-founder and Chairman, Board of Directors of Gendered Intelligence

Room 1: 3D printing: Making culture touchable

3D printing is the next frontier of collection accessibility – but what do museums need to consider before embracing this technology? This workshop looks at the issues organisations need to consider in order to develop toolkits for sustainable projects.


Nikolaos Maniatis, Founder, Museotechniki

Room 2: How to ensure your museum is accessible for blind and partially-sighted audiences

This workshop will share some practical ways that museums, galleries or heritage sites can overcome the barriers facing blind and partially-sighted visitors, including a framework to assess accessibility and methods to engage with this diverse audience.


Matthew Cock, Chief Executive, VocalEyes

Simon Taylor, Head of Learning, Ikon Galley

Room 1: Understanding your audience when developing new museum websites

User-centred web design is a buzz concept – but how can museums really get to know online users before embarking on a new web development? This workshop looks at how the approach taken  with has resulted in an inclusive website with increased levels of engagement.


Peter Pavement, Director, Surface Impression

Kevin Bacon, Digital Development Officer, Royal Pavilion and Museums

Room 2: Collections as a catalyst for creative learning

Following Shakespeare Week 2015 earlier this year, this workshop looks at how museums can work collaboratively to produce cross-curricular creative learning resources from their collections.


 Sarah Fisher, Children’s and Families’ Education Officer, Shakespeare Birthplace Trust

Laura Armitage, Learning and Visitor Services Manager, Tatton Park

Room 1: Using storytelling techniques to create a richer visitor experience

This workshop looks at how staff and volunteers were helped to engage with visitors and interact with visitors, setting in motion a continuous culture of improvement.


Josh Gaillemin, Partner, TheWholeStory

Graeme Clark, House and Collections Manager, Erddig (National Trust)

Room 2: Trust and transformation: Running community consultation for new displays

This workshop explores how to develop, manage and deliver community consultations for redevelopments and new displays, to create genuine participation and audience engagement.


Zara McKenzie, Project Designer, HKD

Sarah Brown, Museum and Heritage Manager at Betteshanger Sustainable Parks, and the former Project Manager at Powell-Cotton Museum

Links and downloads

Exhibition guide (pdf)