There are a range of websites that offer advice on advocacy, provide useful evidence for advocacy and showcase advocacy campaigns in the museums and cultural sector. We have highlighted some that we think you will find useful…

On advocacy:

Tate Papers
‘Advocating to Stakeholders’ by Andrea Nixon, Executive Director, Tate Liverpool:

This keynote speech for a Renaissance North West conference offers a useful introduction to advocacy, and some useful examples.

Advocacy resources
Hopkins van Mil

Consultants Hopkins Van Mil host some free resources on advocacy on their website (free registration required).

Visual Arts and Galleries Association
Guidance on Lobbying:

VAGA have issued a useful ‘health warning’ on lobbying.

‘Post Election Advocacy: Some Initial Thoughts’:

This document looks at advocacy in the post election period (2010). It gives particular emphasis to advocacy at local level.

Arts Council England (North West)
Advocacy Resource Materials (2004)

This advocacy resource, created to help arts organisations in the North West back in 2004, provides a useful example of advocacy planning and the evidence needed to build your advocacy case.

National Campaign for the Arts
General Election 2010 Advocacy Toolkit:

Launched in the run-up to the 2010 elections, this toolkit highlights some useful advocacy pointers in a pre-election period.

National Council for Voluntary Organisations (NCVO)
Campaigning Effectiveness:

NCVO’s ‘Campaigning Effectiveness’ is a major campaign of work to increase campaigning and advocacy expertise in the voluntary and community sector. The website offers access to a number of useful resources.

Economic and Social Research Council
‘Not Only... But Also: Capturing the Value of Culture, Media and Sport’ (June 2009):

This report followed a one-day seminar that addressed issues of measuring and evidencing the value of culture, media and sport. Only...But Also_ Capturing the Value of Culture%2C Media and Sport Publication_tcm6-33700.pdf

…Love Museums

Museums Galleries Scotland
‘Advocacy in Scotland – The National Context’

This presentation, by Museums Galleries Scotland, was given at the …Love Museums workshop in Glasgow on 27 April 2010 and highlights the national context for advocacy in Scotland.

British Association of Friends of Museums

This report highlights some of the key points discussed at the …Love Museums workshop in Norwich (March 2010)


Museums, Libraries and Archives Council
Sector statistics
This recently launched section of the site provides interesting statistics on the sector:

Audiences UK
Key Sources of Cultural & Sporting Data in England
This document, compiled with engagement and support from Arts Council England, Sport England, English Heritage and MLA, brings together key sources of data for culture and sport in a handy, easy-to-use format.

Museums Association
Frequently Asked Questions:

Monthly visitor figures for DCMS sponsored museums:

‘State of the Arts’ Conference:

This conference, held in London on 14 January 2010, saw key figures from across the cultural sector come together to discuss the purpose and value of culture. Conference materials are presented here.

Museums – Advocacy campaigns

American Association of Museums
Speak up for museums:

National Museum Directors Conference

I Love Museums:

2015 campaign to celebrate public support for cultural institutions

Museums Deliver:

This document, launched by NMDC in January 2010, makes the social and economic case for museums, including lots of useful statistics and several case studies.

‘Cultural Capital: A Manifesto for the Future’:

Launched in March 2010, the result of a partnership between cultural and heritage organisations, ‘Cultural Capital’ demonstrates how investing in culture and heritage can help Britain's social and economic recovery from recession.

Museums Libraries and Archives Council
‘Sharper Investment for Changing Times’: This document launched by MLA in March 2010 argues against cuts in museum funding and instead encourages national and local governments to make more of museums. It highlights the economic and social value of museums.

Art Fund
Museums Survey (March-September 2009):

This survey provides a snapshot of how the museum and gallery sector is faring in the recession. It looks at visitor figures, income, the workforce, expenditure etc and provides some useful data. autumn 09.pdf

University Museums Group UK
‘University Museums in the United Kingdom: a national resource for the 21st century’:

This 2004 advocacy document provides a summary of the value of university museums and argues for continued recognition and support.

National Campaign for the Arts
Arts Manifesto:

This manifesto, launched in June 2009, provides a vision for the museums and cultural sector, outlining its value in key areas.

National Campaign for the Arts
Vote Arts 2010:

Developed in the run-up to the 2010 elections, this web page hosts useful resources to assist with political advocacy and campaigning, including the General Election 2010 toolkit.

Local Government Association
Realising the Potential of Cultural Services

This advocacy document identifies how the cultural services can contribute to the wider social, economic and environmental objectives of national and local government. 

Heritage Link
‘Manifesto: Making the Most of our Heritage’:

This Heritage Link manifesto outlines the social and economic value of heritage.

Historic Houses Association
‘Inspirational Places – the value of Britain’s historic houses: Historic Houses Association's policy proposals for 2010 and beyond’ (login required)

Launched in 2010 the HHA have outlined the value of Britain’s historic houses in this document

Advocacy in the Cultural Sector:

Arts Council England
‘What people want from the arts’:

This document, launched in March 2008, was the result of a major piece of qualitative research into the value of the arts, providing some interesting ways of considering intrinsic impacts.

Advocacy Toolkit/Working with MPs:
Launched in July 2010, these tools have been created by Arts Council England to assist the sector in advocating why the arts matter:

Crafts Council
Craft Matters:

This advocacy campaign aims to highlight the value of craft and support for it. It also includes an information pack on craft.


This national advocacy campaign, delivered by a partnership of arts and dance organisations, aims to raise the profile of dance in the election period.

Association of British Orchestras:

This webpage highlights the advocacy work and campaigns by the ABO. Click through to the publications page to see key advocacy publications, developed with the support of DHA Communications.

Audiences UK

Click through to the Manifesto from the home page to see how Audiences UK are seeking a greater commitment from key funders and policy-makers to developing and engaging audiences for culture.

Arts Council England
Why the arts matter:

Arts Council England present their case for the arts, drawing on key facts and figures

Youth Music:

A comprehensive list of advocacy campaigns by Youth Music from 2002 to the present day.

Tourism & Museums:

Key Tourism Facts:

Key stats on the UK tourism industry are presented here in user-friendly fact sheets, as is the value of culture and heritage to tourism.

National Museum Directors Conference
‘Museums and Tourism’:

This briefing provides a useful digest of statistics that demonstrate the importance of museums to the tourist economy.

‘Achieving the Full Potential of the Visitor Economy’:

This document provides some useful ‘headline’ statistics about the UK tourism industry. Summary_aw final_tcm12-151959.pdf

Tourism Alliance
‘Britain’s best opportunity for sustainable economic and new employment’:

In early 2010 Tourism Alliance developed this document on the importance of tourism for parliamentary candidates.

Association of Leading Visitor Attractions
Visitor statistics:

ALVA’s annual visitor statistics for visitor attractions can be found here.

Anholt-GfK Roper Nation Brands Index Report Highlights 2008:

This report measures the power and appeal of ‘brand image’ of 50 nations by examining six dimensions of national competence. The culture brand ranking is outlined on page 7.

Visitor Attraction Trends in England 2008:

This document highlights useful visitor trend information. Especially useful is the visitor attraction (by category) results, which draw out the trends for museums and galleries. 

Deloitte, with Oxford Economics
‘The Economic Case for the Visitor Economy’: This report offers an in-depth qualitative and quantitative analysis of the Visitor Economy to Britain.

Heritage Lottery Fund
‘Investing in Success: Heritage and the UK Tourism Economy’:

This advocacy document, delivered in partnership with VisitBritain, highlights the benefits of heritage to UK tourism.

Collections and museums

UCL – ‘Collections for People’:

Prompted by calls for more effective use of museums’ stored collections this 2008 survey provides a snapshot of UK collections and how they are being used. Contains lots of useful statistics and information:

NMDC – ‘Too Much Stuff: Disposal from Museums’:

This 2003 study makes the case for strategic and effective collections development by acknowledging the need for disposal:

Merriman, Nick - ‘Museum Collections and Sustainability’:

An analysis of the proportionate growth of museum collections and what that means for the future:

Renaissance West Midlands – ‘Fast Forward’

This in-depth analysis provides a snapshot of one region’s changing collections over the last decade:

Museum, Libraries and Archives Council – ‘Designation: February 2010 Scheme Update’:

This recent statistical report presents data on the number and geographical distribution of organisations and Designated Collections in England, the types of organisations holding Designated Collections; and the types of Designated Collection:

Curiosities for the naturally curious

A celebration of the natural history collections in museums in the North West of England

Useful newsletters

Museums Association:

National Museum Directors’ Conference:

National Campaign for the Arts (members-only):

Arts Industry:

Museums, Libraries and Archives Council:

Culture Politick:

Visual Arts and Galleries Association:
Association of Independent Museums:


Museums Galleries Scotland:
To sign-up to the Connect newsletter e-mail:


UK Parliament
Includes a directory of MPs, Peers and Offices and can be searched by alphabetical list, by constituency, by county and Unitary Authority, by gender and by party:

UK Office of the European Parliament
Includes a list of UK MEPs and can be searched by alphabetical list and by region:

Local Government Association:

Local Government Improvement and Development:

MLA South East
‘What are Local Area Agreements?’:

The Role of Museums, Libraries, Archives and Local Area Agreements:

Charity Commission
Charities and Elections:

The Economy:

National Museum Directors’ Conference/MLA
Museums and Galleries in Britain: Economic, social and creative impacts:
This 2006 report by Tony Travers (London School of Economics) analyses, among other factors, the economic impact of Britain’s leading museums.

Association of Independent Museums
Economic Impact
This newly-commissioned research estimates the economic value of the independent museum sector and also provides a toolkit to help museums to calculate economic value in their local area:

Arts & Business
Private Investment in Culture 2008/09: the arts in the ‘new normal’
This 2010 annual survey publishes the latest figures of private investment in the cultural sector – an authoritative report on business investment, individual giving and other non-state funding.

Financial Times
Special Report: Culture and the UK Economy Published May 2010

Visitor figures:

The national tourist boards publish annual information on visits to visitor attractions:




Northern Ireland:

Department for Culture, Media and Sport
Taking Part:
In England, DCMS publishes regular participation figures from the Taking Part survey:

Department for Culture, Media and Sport
CASE programme:
This 3 year research programme builds on the success of Taking Part by developing an evidence base for participation in culture.

Enjoy England produce a quarterly attractions monitor that looks at visit trends and other areas, such as business confidence:

The Moffat Centre:
In Scotland, until recently, there has been a regular monthly or quarterly visitor attractions 'barometer' report: