Industry approach: Vanessa Trevelyan

For Vanessa Trevelyan, Head of Museums for Norfolk Museums and Archaeology Service, advocacy is about defining your case in terms of the audiences that make a real difference.

“Marketing is about users, but advocacy is about stakeholders, decision-makers and opinion-formers.

"It is about making your case, identifying what is important to particular stakeholders and then making your case in the most convincing way possible.”

For a downloadable PDF detailing Vanessa's approach to advocacy, please click here