Industry approach:
Alec Coles

According to Alec Coles, former director of Tyne and Wear Archives and Museums, the best advocacy is advocacy by achievement.

"Be brilliant and then let people know, so that they really want to support what you do," he says. "And while it’s important to direct advocacy towards politicians we shouldn’t forget the power of other influential decision-makers."

For a downloadable PDF detailing Alec's approach to advocacy, please click here