Advocacy flowchart

Take a planned and strategic approach to advocacy by following the simple steps in the flowchart
A holistic approach to advocacy makes it a part of everything you do – from the staff welcome to each and every phone call. But that should not mean that advocacy is ad-hoc and uncoordinated. Quite the opposite.

The advocacy flowchart presented here is designed to help museums take a planned and strategic approach to advocacy.

This flowchart isn’t reinventing the wheel; it’s a similar planning process that might be followed in other areas of work.

The steps invite you to consider the strategic thinking underpinning your advocacy efforts to ensure your tactics are well thought-out and help you to achieve your goals.

The flowchart presents questions that will aid advocacy thinking, and pitfalls to avoid, at five different stages:

1) What’s the impetus to communicate?

This stage invites you to consider the reasons for undertaking advocacy and how it will help the museum to meet its goals.

2) Audit:

The audit stage is about better understanding the internal factors that affect advocacy, and trends and issues in the external environment.

3) Identifying targets:

This stage helps you to identify who you want to get to and why.

4) Messages:

Building your messages and matching them to targets is the focus of this stage.

5) Engaging targets:

This stage is concerned with the techniques for reaching targets and engaging them.

Click here to download the Advocacy Flowchart (pdf)