What is advocacy?

What is it? Who should be doing it? What does it involve?
Some people consider ‘advocacy’ to be a buzzword, and yet the term is widely used in museums and galleries.

For many, the term ‘advocacy’ creates confusion. What is it? Who should be doing it? What does it involve?

This short guide, based on research undertaken with leading museum and advocacy professionals, seeks to answer some of those questions.

Please click here to download the guide (pdf)