Book now for visitor research event

Patrick Steel, 13.09.2017
Find out how to use data to diversify audiences and support fundraising
There are a limited number of places left on the Museums Association’s (MA) MP Seminar Getting To Know You: Using Visitor Data Intelligently, which takes place at the Royal College of Surgeons of Edinburgh on 20 September.

If you want to find out how to use data to diversify your museum’s audiences and support fundraising, then this event is for you.

Delegates will be able to hear from Andrew McIntyre, the co-founder of Morris Hargreaves McIntyre, on how museums can shape their strategy using visitor insight, with examples from his recent work with the Western Australian Museum.

Genevieve Adkins, the assistant director of public programmes at the National Army Museum will discuss how a strategic approach to using audience data and insight has led to a radical change in the way the museum works with its audiences.

And Christina Lister, a communications consultant, will share practical ways that small to medium museums can consult non-users.

“There are a limited number of places left at this event,” says Simon Stephens, the MA’s head of publications and events. “We would urge anyone thinking of attending to book now.

“We have a great range of speakers from across the UK, and are looking forward to learning from their wealth of experience at what promises to be an exciting event.”

Links and downloads

Getting to Know You: Using Visitor Data Intelligently


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