From left to right: Tonya Nelson (UCL) Mark Miller (Tate) and Avaes Mohammad (British Future)

Get a new perspective on the future of audiences

Patrick Steel, 13.03.2017
Speakers confirmed for MA event
The Museums Association (MA) has confirmed the speakers for its event Future of Museums: Audiences, which will give delegates a unique perspective on how to prepare for future visitors.

Speakers include chair Tonya Nelson, the head of UCL Museums and Collections, Anne Torreggiani, the CEO of The Audience Agency, and Mark Miller, the circuit programme leader and convenor of young people’s programmes at Tate Britain and Tate Modern.

The event, which takes place at the Wellcome Collection in London on 29 March, will also feature a keynote from Jane Falkingham, the director of the Economic and Social Research Council (ESRC) Centre for Population Change at the University of Southampton, who will share insights into future population and demographic trends that will have a bearing on museums audiences of the future.

And Maggie Appleton, the chief executive of the Royal Airforce Museum and board member of the MA, will close the seminar with a topical look at how museums can change lives in the future. Delegates will then be invited to attend the launch for the MA’s new Museums Change Lives publication, which will take place at the Wellcome Collection directly after the seminar.

There will be opportunities for delegate participation, discussion and questions.

Simon Stephens, the MA’s head of publications and events, said: “This conference is about creating a dialogue around audiences. We’ve invited speakers from outside the sector to share their thoughts on each audience segment, which will lead into a wider discussion with museum professionals and delegates.

“We hope that bringing together different perspectives, experiences and research will enable delegates to think broadly about what existing and potential audiences will want and need from museums in the future.”

Links and downloads

Future of Museums: Audiences