Ticketing
Whether museums only charge for temporary exhibitions and events, or for all entry, tickets sales are an opportunity to understand audiences better and increase repeat visits.
This issue of Museum Practice explores how museums can use information from ticket sales for audience research, marketing and advocacy. It then looks at new trends, such as biometric verification and paperless tickets.
There are also case studies on Gift Aid, from Chatham Historic Dockyard, and the use of Smartickets at the British Music Experience.
This issue of Museum Practice explores how museums can use information from ticket sales for audience research, marketing and advocacy. It then looks at new trends, such as biometric verification and paperless tickets.
There are also case studies on Gift Aid, from Chatham Historic Dockyard, and the use of Smartickets at the British Music Experience.
