Social media


While some museums have embraced social media websites such as Twitter and Facebook, others are more reticent, unsure what the benefits and potential pitfalls are. 

This issue of Museum Practice explores the potential of social media websites and the different approaches museums can take. Find out how to develop a social media strategy, how to monitor your online activity and what the future of online networking holds.

Plus, read recent case studies, including how a local authority museum made the case for social media, an innovative way to use Twitter and how the lessons learned from social media can be applied to websites. There is also an integrated Twitter stream following activity around Picture a Museum day on 17 March.

Finally, if you've got a question about social media or a problem that you need help with, put these to other museum professionals and share your own experiences in the Have Your Say forum.


Developing a social media strategy


What is social media, how can it be monitored and what are the different approaches? This article explains how museums can get more out of social media as technology continues to progress

15.03.2011

Ask the experts: social media


Whether your museum is already using social media or about to take the leap, put your questions to other museum professionals or share your own experiences

15.03.2011


Case study: making the case for social media


Rick Lawrence from the Royal Albert Memorial Museum in Exeter shares his experiences of getting museum and council staff onboard with social media

15.03.2011

Case study: social media characters


Tullie House is retelling the story of the Roman invasion of northern England through the eyes of fictional soldier, and Twitter enthusiast, iTweetus

15.03.2011


Case study: interactive websites


A digitisation project across 30 museums in Yorkshire highlights how lessons learned from social media can be used to create interactive websites

15.03.2011

Picture a Museum day


Picture a Museum day is the latest example of how museums can work together on social media websites to raise awareness of their collections and activities

15.03.2011


Further resources: social media


Find out more about social media and add your own links

15.03.2011