Retail
A museum shop is part of the overall visitor experience, yet many disappoint visitors, let down the brand and fail to generate a sustainable income.
In this issue of Museum Practice, Simon Stephens explains how museums of all sizes can raise income through on-site shops and websites. There are articles on retail design on a budget, till systems, e-commerce and partnership working.
Meanwhile, retail consultant Chris Walton offers her advice on what makes a good museum shop.
There are also a selection of case studies from Museum Practice readers and the chance for museums to submit their own case studies.
In this issue of Museum Practice, Simon Stephens explains how museums of all sizes can raise income through on-site shops and websites. There are articles on retail design on a budget, till systems, e-commerce and partnership working.
Meanwhile, retail consultant Chris Walton offers her advice on what makes a good museum shop.
There are also a selection of case studies from Museum Practice readers and the chance for museums to submit their own case studies.
