Online fundraising
Museums are already using the internet to promote exhibitions and events but fewer use online channels to fundraise.
At a time when competition for grants is high, it makes sense to diversify income streams by appealing to wealthy donors and members of the public – and the internet is often a good way to do this.
In this issue of Museum Practice, Rebecca Atkinson explores the opportunities online campaigns and fundraising websites offer, and looks at some of the dos and don’ts of raising money online.
Read recent case studies from the Cardiff Story, the Art Fund and Tyne & Wear Archives & Museums, and share your own experiences and case studies of fundraising on the Have Your Say section.
At a time when competition for grants is high, it makes sense to diversify income streams by appealing to wealthy donors and members of the public – and the internet is often a good way to do this.
In this issue of Museum Practice, Rebecca Atkinson explores the opportunities online campaigns and fundraising websites offer, and looks at some of the dos and don’ts of raising money online.
Read recent case studies from the Cardiff Story, the Art Fund and Tyne & Wear Archives & Museums, and share your own experiences and case studies of fundraising on the Have Your Say section.
