What's the Story: Creating Text that Connects with Audiences

Museums Association

Organiser:Museums Association
Venue:M Shed
Princes Wharf, Wapping Road, Bristol
Event cost:£55-£195

MP Seminar on writing effective text for your venue.

Writing sparkling copy that unearths the most interesting stories behind a museum's collections is no easy feat. This seminar will inform delegates about a number of storytelling techniques and highlights how tone of voice can ensure that audiences fully appreciate the significance of what they are looking at.

The event will be chaired by director of consultancy Lucidity Media, Lucy Harland, who has also spent more than 10 years in BBC radio production, is a qualified museum curator and a Associate of the Museums Association.  


Delegates attending the event will learn about: 


  • developing an audience-focused approach to museum text, which includes strong titles, gripping leads and evocative images
  • applying tone of voice and structuring text that captures the reader's attention
  • how language can be interpreted and deconstructed, and where it becomes a barrier to understanding
  • new interpretative approaches and how to avoid being unwittingly pejorative, ensuring all cultures are treated equally
  • avoiding generalisations or falling into the trap of applying shared values to objects from different cultures.



Helen Adams, project curator and engagement officer, Pitt Rivers Museum, Oxford

Sabirah Ali,
director, Setu Initiative

Megan Dennis,
curator, Gressenhall Farm and Workhouse

James Grasby,
curator, National Trust 

Lucy Harland
, the director of Lucidity Media

Toby Parkin,
lead curator interactive galleries, Science Museum

Rhian Tritton
, director of museum, conservation and education, SS Great Britain Trust, Bristol

Full timetable and details of this event

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Follow this event on Twitter: #MAText

Contact:Lorriane O'Leary
Museums Association
020 7566 7840

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