|Venue:||Royal College of Surgeons of Edinburgh|
MP Seminar on using visitor data intelligently
Audience research with visitors and non-visitors can provide museums with an invaluable insight into the people they serve. Crucially the information collected can be used in many different ways, from diversifying audiences and supporting fundraising to planning exhibitions and events.
This one-day conference will share best practice approaches to collecting audience data from professionals across the sector. It will also showcase how museums and other cultural organisations have used audience research to create change and meet strategic objectives.
This conference is for anyone interested in understanding how visitor studies can be used in their museum.
Confirmed speakers include:
Sarah-Jane Harknett, Outreach Organiser, Museum of
Archaeology and Anthropology, Cambridge (chair)
Susie Ironside, Visitor Studies Curator, Glasgow Life
Andrew McIntyre, Co-Founder, Morris Hargreaves
Oliver Mantell, Director of Consultancy, Manchester, The Audience Agency
Genevieve Adkins, Assistant Director of Public Programmes, National Army Museum
Christina Lister, Communications Consultant
Elaine Macintyre, Digital Media Content Manager,
National Museums Scotland
Laura Crossley, Museums and Cultural Consultant
Christopher Henry, Director, Surgeons Hall Museums
David McLeod, Museum Marketing and Visitor Services Officer, Surgeons’ Hall Museums Edinburgh
The day will run from approximately 9.45 to 17.00. A full timetable will be available in due course.
Full timetable will be available in due course
To book your place online please click here
To download a booking form please click here
If you require an invoice please download and complete a booking form to send with a purchase order number.
Follow this event on Twitter: #MAVisitorIntelligence