Getting To Know You: Using Visitor Data Intelligently

Museums Association

Organiser:Museums Association
Venue:Royal College of Surgeons of Edinburgh
Nicolson Street
Event cost:£55-£195

MP Seminar on using visitor data intelligently

Audience research with visitors and non-visitors can provide museums with an invaluable insight into the people they serve. Crucially the information collected can be used in many different ways, from diversifying audiences and supporting fundraising to planning exhibitions and events.

This one-day conference will share best practice approaches to collecting audience data from professionals across the sector. It will also showcase how museums and other cultural organisations have used audience research to create change and meet strategic objectives.

This conference is for anyone interested in understanding how visitor studies can be used in their museum.

Confirmed speakers include:

Sarah-Jane Harknett, Outreach Organiser, Museum of Archaeology and Anthropology, Cambridge (chair)

Susie Ironside, Visitor Studies Curator, Glasgow Life

Andrew McIntyre, Co-Founder, Morris Hargreaves McIntyre

Oliver Mantell, Director of Consultancy, Manchester, The Audience Agency

Genevieve Adkins, Assistant Director of Public Programmes, National Army Museum

Christina Lister, Communications Consultant

Elaine Macintyre, Digital Media Content Manager, National Museums Scotland

Laura Crossley, Museums and Cultural Consultant

Christopher Henry, Director, Surgeons Hall Museums Edinburgh

David McLeod, Museum Marketing and Visitor Services Officer, Surgeons’ Hall Museums Edinburgh

The day will run from approximately 9.45 to 17.00. A full timetable will be available in due course.

Full timetable will be available in due course

To book your place online please click here

To download a booking form please click here

If you require an invoice please download and complete a booking form to send with a purchase order number.

Follow this event on Twitter: #MAVisitorIntelligence

Contact:Lorraine O'Leary
Museums Association

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