| Event title | Introducing marketing for museums (W5) |
| Details | 1000-1600
For those with little or no experience of museum marketing.
Every museum needs to understand its visitors in order to attract them and provide them with the best possible experience once there. A planned approach is needed to make this work effectively in the long-term.
In this interactive workshop delegates will develop a simple marketing plan for their museum using key steps, including:
• cost-effective ways of finding out what matters to your visitors
• making the most of existing market research
• setting clear objectives
• understanding the benefits offered by the museum to visitors
• translating these benefits into clear messages to encourage people to visit
• developing manageable and realistic tactics with which to implement the plan.
Trainer
Anita van Mil, Hopkins Van Mil: Creative Connections, member, Chartered Institute of Marketing and the Institute of Fundraising
Only 12 places available. Early booking is advised.
Fees:
MA member £155
Non-member £210
All fees include coffee, tea, copies of speaker presentations and notes. Joining instructions will be sent out two weeks before the event.
Training grants of up to 60% may be available to applicants from AIM member museums, from the AIM Bob Harding Grants Scheme. To apply contact Michael Cates: mac@mcates.fsnet.co.uk
Institutional members and prospective AMA's CANNOT book online and should download a PDF below... |
Click here for programme and booking form, December 2008 to March 2009 (pdf) |
| Fee | £See highlighted box |
| Dates | 22 January 2009 |
| Venue | Museums Association offices, London |
| Organiser | Museums Association Conferences and Events |
| Address | 24 Calvin Street
London
E1 6NW
United Kingdom |
| Tel | 020 7426 6940 |
| Fax | 020 7426 6961 |
| Email | lorraine@museumsassociation.org |
| Contact | Conference and Events Department |
