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Negative public attitude to disposal can change
31-01-2007
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Research commissioned by the Museums Association shows the public attitude to disposal is generally negative, but can be changed if the museum provides context and highlights the benefits of disposal...
A key finding of the research was that: 'All communication should be open and transparent. Members of the public understand the challenges facing museums, and are unlikely to react negatively when provided with a context and rationale for disposal.
'Focus group participants suggested a range of communication techniques, including media coverage, leaflet drops, website information, the use of surveys, direct advertising to raise profiles, museum awareness week and the provision of a contact point for further queries.'
Key themes and issues for the research were shaped by the Museums Association, the Museums, Libraries and Archives Council, the Department for Culture, Media and Sport, and the National Museum Director's Conference. Three focus groups, two based in London and one in Newcastle, were used to explore public perceptions and understanding of museums and museums management.
Sally Cross, the MA's collections coordinator, said: 'This research is really positive for museums. The MA's consultation within the sector has shown that disposal is accepted as a necessary part of collections management, but this report shows that members of the public, with clear and thoughtful communication, are able to appreciate that as well.
'The report's findings will contribute to the MA's revision of its guidance on disposal in the coming months and forms part of its Effective Collections programme of work, supported by the Esmée Fairbairn Foundation.'
The research was carried out by FreshMinds, and supported by Effective Collections, MLA and the Museums Association.
To download the report, please click here (word)
For more information on Effective Collections, please click here
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