Industry approach: Vanessa Trevelyan
01.06.2010
For Vanessa Trevelyan, Head of Museums for Norfolk Museums and Archaeology Service, advocacy is about defining your case in terms of the audiences that make a real difference.
“Marketing is about users, but advocacy is about stakeholders, decision-makers and opinion-formers.
"It is about making your case, identifying what is important to particular stakeholders and then making your case in the most convincing way possible.”
For a downloadable PDF detailing Vanessa's approach to advocacy, please click here
“Marketing is about users, but advocacy is about stakeholders, decision-makers and opinion-formers.
"It is about making your case, identifying what is important to particular stakeholders and then making your case in the most convincing way possible.”
For a downloadable PDF detailing Vanessa's approach to advocacy, please click here
